In response to the travel slowdown during COVID-19, we created Open for Travel, a campaign designed to reignite wanderlust and rebuild confidence in getting away again. Centred around the idea of rediscovery, the “Get back to” platform captured the moments people had been missing, translating a simple insight into a flexible, scalable creative platform.

As Senior Designer, I led the design development and rollout across OOH, social, and digital, delivering a cohesive campaign across Australia, Hong Kong, and Singapore.