Value lives here
Project: Home Loan Campaign
Client: St.George Bank
Role: Senior Designer
To promote St.George home loans, we developed a campaign centred on the idea of value, bringing it to life through a distinctive and memorable visual world.
In collaboration with the Art Director, we created a bespoke “den” for Little Dragon, the brand’s most recognisable asset, using AI-generated imagery, forming the foundation for the campaign’s storytelling.
Building the world with AI
To bring Little Dragon's world to life, we used AI image generation tools to build a fully realised environment around an existing pose of the character. Working with the Art Director, we crafted an immersive, storybook setting from scratch, developing the den, landscape, and atmospheric detail.
New!Campaign rollout
As Senior Designer, I worked on the visual development of the campaign, creating assets across OOH, social, and digital, and ensuring consistency across all executions.